Town Centre Rejuvenation

Injecting more life and vibrancy

In 2018 Masterton District Council committed to investing $3.63 million to inject more life and vibrancy into our town centre.

Our plans are underpinned by the Town Centre Strategy – this sets the results we want to see from investment in the town centre.

The strategy also prioritises ten key projects for us to focus on when working to deliver the above results.

Check out the ten key projects or the Town Centre Strategy summary.

The full Town Centre Strategy is available here.

Check out our FAQ page to get more detail on the Town Centre rejuvenation project and why parklets were a great way to get started.

To start with, we experimented with some temporary “placemaking” initiatives called parklets. These were small seating areas or green spaces alongside a pavement, often in former parking spaces.

These were a great way for us to explore different possibilities and find out what people in our community are keen to see more of. We ran a public survey had some really positive feedback with 55% of people supporting the initiative, you can download the results of our engagement survey to read more about the key learnings.

Check out our FAQ page to get more detail on the Town Centre rejuvenation project and why parklets were a great way to get started.

We want to see:

Better integration of the Waipoua River into our town centre

Better connection between our key assets, such as the Railway Station

More of a centralised hub for retail and cafes, to avoid our centre spreading out

More natural landscapes and plantings throughout the town centre.